During the past few years there has been a quiet revolution in the travel sector as more and more firms turn to bulk SMS to manage and share information. It is thought that around 80% of the travel industry use mobile messaging to communicate with customers, including big names such as Continental Airlines, Expedia, lastminute.com and Avis. From alerts on reduced fares, to 2-way messaging to book tickets or reserve rental cars, or to provide travel information updates, text messages are changing the way that the travel industry interacts with consumers.
Meeting the challenges faced the travel industry
By its very nature, the travel industry needs to be able to connect with customers on the go. Bulk SMS enables travel firms to get important – and often time-sensitive information – to their customers and stakeholders quickly and cost-effectively. While some of the challenges faced by the travel sector are beyond their control (such as fluctuating fuel prices and taxes) others factors such as falling passenger numbers and increased competition they can try to overcome themselves. These businesses can use bulk SMS to provide up-to-the-minute information on fares, routes and schedules. Or they use 2-way messaging to make it easier for consumers to book their flight, car, room or taxi.
Players within the travel sector are increasingly looking for ways to add value to their service in a cost-effective manner. Here using text messages can pay real dividends as it enables businesses to reach thousands of consumers simultaneously. And, by sending text messages containing relevant information to their customers in a timely manner, businesses can improve their consumers’ travel experiences thereby helping to cement customer loyalty. Mobile messaging can be useful at every stage of the consumer cycle, from purchasing to confirmation, as well as customer support and feedback. And, let’s not forget that SMS has the highest response rate of any customer communication channel and that it just cost a few cents to send SMS messages to anywhere in the world. Using SMS to interact with customers gives travel companies – both big and small – a key differentiator for their business by providing a low cost, high value service. This makes mobile messaging a highly effective and affordable way to interact with customers, which is why many within the travel industry see it as a key component of their business strategy.
Reducing wastage with HLR Lookup
All businesses are keen to reduce costs and improve productivity. For the travel industry this is especially important as its margins can be affected by fluctuating oil prices, the weather and natural disasters. One highly efficient way to reduce costs and wastage with bulk SMS is to use HLR lookup. As well as allowing businesses to verify the mobile numbers before sending their text messages, HLR Lookup also enables them to determine if the receiver is abroad. This is an important consideration as it allows them to ensure that they are sending relevant information at the right time and it gives them the option to avoid unexpected higher fees, by opting for a lower cost route. By using HLR Lookup businesses within the travel sector can protect their bottom line and still add value to their service, providing a better overall customer experience.
Through mobile messaging travel businesses can make the most of the mobile communication channel to attract, interact and inform their customers. The low cost and high response rates of SMS, coupled with its ability to improve operational efficiencies and reach consumers on the move make it a natural communication channel for the travel industry.